written by Michael Owino (@mikoniablogs)
In a digital age, where streaming has almost dwarfed digital sales, Adele still manages to shatter records worldwide. Released in November, 25 was the UK’s biggest selling home entertainment title of the year (2.5 million copies). Her lead single “Hello” sold a whopping 1.12M copies in the US, ultimately claiming the record for the largest sales week in history of the digital era. 25 broke first week sales in both US and UK, with 3.38M & 800k respectively.
Image from billboard.com